about Isha

Coffee, copy, content, and cats.

I’ve spent most of my career in rooms filled with exceptionally creative and challenging beings, waiting for an answer behind my “why”.

The incredible agency experience of 3+ years is what shaped me and helped me step into becoming the primary client-facing strategist for brands across India and the Middle East. From building my own agency and retaining a healthcare institution for 3 years straight, to making my way to the States, a land of brands and disruptive campaigns, I bring excitement and intent to every creative opportunity I get.

I've led a 12-person creative team, mentored interns and campus ambassadors, and wherever I land, I end up improving how the whole team works, not just my own desk. With the ever-changing martech upskilling needs, I too have learnt to preserve authenticity while coexisting with AI-automated tools. I write prompts the way I write briefs, detailed and easy to understand. I’ve built automated workflows, websites, landing pages and internal tools for the teams I work with. One AI workflow I built was rolled out agency-wide and cut creative brief turnaround from three days to two.

Off the clock, I’ve been grateful enough to pursue every creative awakening I’ve ever had. From art, to music and almost every sport I’ve ever come across. In my mundane life, there's a coffee in my hand, a cat in my lap, a TBR pile that only grows, along with a YouTube watchlist that makes sense to no one but me. I also like to talk a lot. Consider yourself warned :)